CHEIF VISIONARY'S MESSAGE

STEPHAN RAMERINI

FOUNDER & CHIEF VISIONARY

Having all our members follow me as I started my own practice was a sign that these industry leaders believed in what we were building. They believed in the community we cultivated and they wanted to continue to be a part of it. This was one of the most gratifying things that had ever happened to me. I also respected the fact that it took sacrifices and dedication by both myself and each member who followed. Mostly, however, it took passion; a passion to make others more successful.

Just prior to spinning private and launching COMPEL CEOs, a close friend and trusted keynote speaker told me there is nothing in the world that could not be solved by greater abundance and prosperity. I thought about that and added charity to the trifecta, as it were, as to what gets us going each morning. There is no problem, no condition, no hardship and no circumstance that we face that cannot be solved by greater prosperity, greater abundance and grater charity.

Recently another speaker quoted the great NFL legend and quarterback Roger Staubach, who built a tremendously successful real estate business after his career. He said, “there’s no traffic on the extra mile.”

There is no doubt that as business owners we are facing our toughest challenge right now. What I’ve noticed is there are a few things that will get us through this and help us succeed in the future:

  • Be passionate at whatever you do
  • Focus on the success of your clients and customers
  • Go the extra mile

As business owners and CEOs, we are the leaders. We are the ones that others look up to. So, lead. Lead in the way you act and lead in the way you think. Be the motivation your employees, clients & vendors need. Now is not the time to stop – forge ahead. As I said in my April statement, there is light ahead and we are thankfully starting to see it now. Don’t let up now.

July 2020

In 1999 I started to work in the CEO peer advisory sector as a Chair for one of the largest, if not the largest, organizations in the world running peer-to-peer advisory groups. I began by inheriting a small group of just four CEOs.

I wanted to succeed, and I needed to….and I also needed to feed my family. There is nothing more motivating than starting a business when you have mortgage payments, several mouths to feed and college tuition looming on the horizon. Personally, I needed to prove my worth as a business advisor.

In just a few years I was able to not only grow that initial group to 12 members, but also start 2 additional peer-advisory groups. The going was GREAT. Over the course of 14 years, I grew my practice to over 65 business owners, I won multiple awards for my success and was recognized by colleagues for my dedication. What helped me succeed along the way was something I learned from my days in banking:

  • People weren’t as interested in what I had done in the past as they were in how I could help them achieve greater success in the future
  • Always give people more than they expect – go the extra mile

So that is what I focused on – how can I help them be more successful in the future and deliver more than anyone else was willing to deliver?

When I left the heritage company to start COMPEL CEOs, nearly all of the members I attracted to the groups I facilitated over the past 13+ years followed me. That was 7 years ago on June 14th, 2013. We’ve seen a 50% increase in members and have twice as many groups since then. It’s been a wild and gratifying ride.

The fact that 99% of our members followed me as I started my own practice was a sign that these industry leaders believed in what we were building. They believed in the community we cultivated and they wanted to continue to be a part of it. This was one of the most gratifying things that had ever happened to me. I also respected the fact that it took sacrifices and dedication by both myself and each member who followed. Mostly, however, it took passion; a passion to make others more successful.

Just prior to spinning private and launching COMPEL CEOs, a close friend and trusted keynote speaker told me there is nothing in the world that could not be solved by greater abundance and prosperity. I thought about that and added charity to the trifecta, as it were, as to what gets us going each morning. There is no problem, no condition, no hardship and no circumstance that we face that cannot be solved by greater prosperity, greater abundance and grater charity.

Recently another speaker quoted the great NFL legend and quarterback Roger Staubach, who built a tremendously successful real estate business after his career. He said, “there’s no traffic on the extra mile.”

There is no doubt that as business owners we are facing our toughest challenge right now. What I’ve noticed is there are a few things that will get us through this and help us succeed in the future:

  • Be passionate at whatever you do
  • Focus on the success of your clients and customers
  • Go the extra mile

"There’s no traffic

on the extra mile."

As business owners and CEOs, we are the leaders. We are the ones that others look up to. So, lead. Lead in the way you act and lead in the way you think. Be the motivation your employees, clients & vendors need. Now is not the time to stop – forge ahead. As I said in my April statement, there is light ahead and we are thankfully starting to see it now. Don’t let up now.

So that is what I focused on – how can I help them be more successful in the future and deliver more than anyone else was willing to deliver?

When I left the heritage company to start COMPEL CEOs, nearly all of the members I attracted to the groups I facilitated over the past 13+ years followed me. That was 7 years ago on June 14th, 2013. We’ve seen a 50% increase in members and have twice as many groups since then. It’s been a wild and gratifying ride.

April 2020

Please click here to view this post on Linked In.

“Is that a light I see at the end of the tunnel?”

That is a question we all have asked at one point or another during this emergency. Depending upon your perspective, the Optimist will say we will be back to normal by June 1st, while the Pessimist will counter with no sooner than October 1st. I believe both will agree that at some point in the future we will come out of this crisis better, smarter, maybe a bit jaded and disappointed, but certainly more knowledgeable of how to survive and be sustainable into the future.

As leaders and owners of businesses, we are the backbone of this country. Our sustainability is crucial.

Just like humans need air and blood to live, businesses need air and blood in the form of cash flows and liquidity. This crisis provides us the opportunity to appreciate what drives our cash flows and to focus on attaining higher liquidity in the future.

There are 3 important aspects needed to make it to the other side of this crisis:

  1. Mindset & Thought Process
  2. Innovation – the ability to create new opportunities
  3. Communication, Marketing & Brand Awareness

 

Screen Shot 2020-05-18 at 3.40.09 PM

Mindset & Thought Process: 

Holly Green, one of COMPEL’s favorite speakers and one of the best “minds” I’ve met on critical thinking, recently held a webinar. The two biggest takeaways dealt with:

  • How we deal with change
  • How we can improve the way we process what we are seeing, hearing, feeling, and experiencing, to foster new ideas and new actions

Change is an external experience. Transition, how we deal with that change and adapt to it, is an internal function. It’s not that we don’t like change, as is widely reported, it’s that we are not set up to deal with change, especially the unexpected. From neuro-science, we’ve learned that our neuro-pathways are set up to process that which we have already experienced and that which we are familiar with – they’re not set up for new and different events.

How do we deal with this? First, it’s understanding the basic principle described above. Second, we deal with what’s in front of us: the change. Those that are the most resilient to change are the ones that survive and ultimately succeed in the changed environment.

Holly explained the 5 states of resiliency:

  1. Positive – What does winning look like?…looking at our situation and circumstances and, in great detail, defining and describing what is success.
  2. Focus – It takes discipline to stay focused on what we need to do to adapt to the change or a new reality. It’s very easy to be distracted by the influx of content, the news, or the constant alerts coming from our phones.
  3. Flexible – Opening yourself up to the “what if”. Think outside the box, challenge our beliefs and look at our state of being from different perspectives.
  4. Proactive – Do what is necessary to “think new” and always expand your perspective. This can be something as simple as playing new and different mind games to challenge your brain or changing your go-to news outlet.
  5. Organized – None of this works if you are scattered, distracted, or easily interrupted. Studies have shown that if your cell phone is anywhere within your line of sight, you are 25% less effective and more disorganized because of the potential for interruptions.

 

Innovation – the ability to create new opportunities:

With the five principles above, start looking at not just what your customers will need, but what will your customers’ customers need. Do not ignore what society will need once the crisis is over. This doesn’t require you to reinvent yourself and your business, but nothing should be off limits àno idea, no concept, no initiative should be discounted or trashed without some consideration.

Innovation may not be a new product or service – it may be a new way of doing things within your own organization, a new customer base or even a different application of a product or service you already are producing.

Suggestion: promote innovation from within. A former client had 20 divisions in their company – a variety of electronic components for a multitude of industries – one of them was called Black Box. This division worked on developing the products that all the other divisions were going to sell. Black Box never generated any revenues. Even though it was a line item expense center to the company, it kept the company relevant, successful and prosperous. It allowed the company to change and adapt to address the needs of its existing customers as well as customers it had yet to attain.

 

Communications, Marketing & Brand Awareness:

At one point or another, you had to focus on getting your brand some level of awareness in the market. Don’t throw that away by hibernating during this crisis.

Since the operating dynamic has changed for us all, take a look at how you communicate to your clients, prospects & employees. Adapt to what will work now and into the future. They need to be communicated with (marketed to), more now than ever before. They need to know that everything you are doing is focused on the future sustainability and success of your business to meet their ever-changing needs.

I advise you to engage your marketing specialist to refine and tweak your messaging and communications during this crisis.

 

 

“I see land ahead!” – Christopher Columbus | October 1492…….”I see the other side! ” – Steve Ramerini | April 2020